Indian telecom companies have fared better than others owing
to its innovative business models and offerings. It must be noted that Indian
telecom companies operate on one-tenth of the average revenue per user when
compared with that of developed nations. Still, they have managed to make huge
profits whilst operating on such thin margins. One of the reasons for it is the
huge Indian population with increasing buying potential. In addition, prompt
distribution channel and integrated network provides a clutter breaking edge to
the telecom operators in India. VoIP is the future of telecommunication for
sure with almost zero calling cost and omnipresence of internet in the modern
world. Voice over Internet Protocol enables one to make a call from one PC to
another PC or from PC to Phone and better still from phone to phone. Second are
cheap international calling cards that offer discounted calling minutes to any
foreign destination around the world. The user is provided with an access
number which once authenticated can dialed to connect to his/ her desired
destination. Such amazing tariffs to call India have resulted in huge demand along with usage of international
calling cards, thereby, once again giving a boost to the profits of Indian
telecom companies.
The most obvious reason, they have learned to very low-cost minutes. Another big reason is high level of
network utilization. Indian companies have smartly played to these simple two
rules and achieved high minutes of use (MOU) rates. Their customer acquisition
and distribution model are unique and ignore the traditional norms prevailing
in the industry. So how exactly does it happen? The huge population of India of
around 1.17 billion is a unique market on its own. Their mobile operations and
integrated networks have made it possible to achieve such high MOU totals.
Today, the call India phenomenon has
become a global one, thus, providing even a larger user base to attain more
profits. The products and plans have become customer centric and attractive to
lure the huge customer base in India. These packages include cable, satellite
and wireless mediums to offer a complete solution to domestic as well as
international calling needs.