Wednesday 5 March 2014

Text messaging

Mobile phones have become an indispensable way of life. The mobile numbers are purposively collected by organization whilst keeping in mind the interest and behaviour of the customer. Several marketing and engagement campaigns are run on these numbers to churn profits or even better accountability. Still, marketers are consistently failing in understanding the elements driving consumer acceptance. Some exceptions to it are those who are coming up with innovative and fresh ways of mobile marketing. They have strategically used messaging service to enhance their operations and communication with the end customer. Banking and telecom companies are the best examples who have used it in as an intelligent and interactive communication channel. They ask for the interest and permission of the consumer before-hand to have a favourable impact. DND service can be viewed by many as an obstacle but then there are few companies who have successfully leverage it to their advantage. Today, to send text message to India it is best advised to go by a strategy drawn in parallel with the above-mentioned industries, specifically in case of commercial marketing messaging.
Text messaging is now a global phenomenon. Today people rely mostly on messaging to keep in regular contact with your near and dear ones. Those who study abroad can also send international SMS to stay connected with their family and friends. Cheap international calling service providers offer lucrative messaging offers accounting for unlimited number of messages. Many companies rely heavily on short service message or multi-media messaging service to promote their products and pitch for new prospective clients. The leader in the pack is Banking industry which has bloomed well post liberalization in India. They have creatively utilized send text message India service to enhance their operations and security. They today have access to high quality data that is free from doubts of misreporting, misunderstanding and of being cherry-picked. Many other industries have followed the suit and are investing their time and money on mobile projects to become more informed to take better decisions. The messaging phenomenon has taken the web domain too as many social media sites, free sms service websites and applications are frequently used by most of the smartphone owners around the globe. In Asia, China and India together account for more than 1 billion smartphone users making it the biggest market in the world. And last but not the least, there is lot more to come.

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